FRED HAMMOND Presents Inaugural Project "Life in the Word"
Fred Hammond’s fHammond Family Entertainment Label Signs with Universal Music Christian Group and presents inaugural project “Life in the Word” in stores July 27.
As a pioneer and one of the foremost exponents of urban praise and worship, Fred Hammond continues to push the bounds. Hammond and philanthropist Roy Campbell, his business partner, entered into an exclusive distribution agreement with Universal Music Christian Group (UMCG) for their new label venture, fHammond Family Entertainment. The inaugural CD project, Life in the Word will be available in stores and online everywhere on July 27.
Hammond, a GRAMMY®, Stellar, and Dove Award-winner with nearly three decades in music and ministry has produced a concept recording unlike any other in recent gospel music history.” Life in the Word offers something a little different.” says Hammond, whose songs have, over the years, become a vital component of Sunday morning praise services. “It’s easy for my audience to know where I’m coming from as an artist. They don’t want a lot of tricks, they don’t want to just listen-they want to participate. “This is the other side of my style.”
fHammond Family Entertainment allows the gospel veteran to work on recorded projects, audiovisual products, and other kinds of media aimed at bringing gospel to the masses. Indeed, Life in the Word sees Hammond stepping away from the microphone and into the role of mentor, visionary and producer, guiding a fresh ensemble of young singers, worship leaders, and vocalists as they sing songs of devotion, commitment and worship lifted directly from Scriptures.