gmcTV (Gospel Music Channel) To Change Network Name

gmcTV, the network formerly known as Gospel Music Channel has announced that it’s changing its name to “UP“. This will be the network’s most extensive re-brand since its launch in 2004.  Executives at the network believe “the name change will strengthen the network’s brand as America’s destination for “Uplifting Entertainment”. With a now reach of over 60 million households in the US, the network is excited about the September 1st re launch which will include a fresh new image.  It is believed that the network will continue to be the home of the annual Stellar and Dove Awards.