Definition of Nureau - Articles

The Definition of Nureau
Nureau Delegate ApplexJaxx Explains...

Applejaxx, the North Carolina based Nureau Ink emcee, writes on the definition of that Gospel genre on everyone's lips —Nureau. You could call this definitive....

What is Nureau?

Laced in the fabric of the universe is the Lord's creative genius. Paul in Colossians 1:16 says that "for by Him were all things created, that are in heaven, and that are in earth, visible and invisible...all things were created by Him and for Him."

AppleJaxx

Nureau Ink is a movement sent from the Lord, and created through Tonéx.

In 1992, Tonéx received the vision for this new movement. I have been following the Nureaun Ink movement for years, and I was blessed with the opportunity to become a part of it in 2003.

The first night I arrived in San Diego was during May of 2003. Working on lyrics can make a man hungry, so Tonéx and I went to Taco Fiesta and ordered chicken-rolled tacos. As soon as we arrived back at his home, we greeted the Queen (Ms. Tonéx) then Tonéx gave me a tour of the house. Then we sat in front of the flat screen and watched a throw-back tape of Tonéx directing the choir in 1992. I heard some futuristic choir music that churches are still not brave enough to do now in 2004. This goes to show that even though it's 2004, and people are just now experiencing the Nureau movement, God has been working through Tonéx and the Inkians for years.

Five years after the call, in 1997, Tonéx released the original version of Pronounced Toe-Nay. People finally caught a glimpse of the INK in that album. The album could not be placed in a specific music genre because it was hip-hop, retro, soul, jazz, and the futuristic all in one.

Several years later, in 2001, the album MSS Dynasty: Hostile Takeover (see album review) was released [on Tommy Boy Gospel]. The project provided encouragement: nuggets that gave society a taste of the Ink's creative technique.

The AppleJaxx EP

You can't afford to miss the gem that is "Get Ready". Apostle 13 joins the fray on this heavy street track. While AppleJaxx's lyrical skills shine throughout this project, perhaps it shines brightest on this track... Full Review.

Aside from music, Nureau is a lifestyle. James 1:22 says to "be doers of the word, and not hearers only". The Nureau culture is all about applying the principles revealed in the Bible to our lives. Along with the concepts from the Word, we have our own look, style, walk and even a glossary. Try going to the store and picking up some "teenage yogurt!"

The magnitude of innovation we all bring to the table is what makes the Nureau movement unique. Our different talents also define us as Nureaupeans. A Nureaupean is a citizen of Nureaumerica. We focus on the Lord and allow HIS creativity and power to flow through us.

Many people try to be carbon copies of what is current in pop or hip hop culture. Claiming to "strive for excellence" while imitating the very thing others do is not what we are about. We strive to step up the quality of our life and work so that our character, music, language, outlook, and ink spillage reflect Christ. We do this so we walk in total quality. We make trends and people follow us. With the mindset of expanding our inventive approach, we are pushed to rectify the dark clouds of deception shadowing over the world.

Nureau is NOT just music, NOT just language, NOT just a Japanese look Tonéx wears to the Stellar Awards, and NOT just a cereal-like name. Nureau is a culture. Nureau is a lifestyle focused on Christ, while at the same time, being creative in whatever form we are perfecting, in order to be lamps with oil that burn in a world that so desperately needs answers.

—written by AppleJaxx—
(October, 2004)